Ram 1000 Pickup Is A Rebadged Fiat Toro For Certain Latin American Markets
The Fiat Toro is a compact unibody pickup sold in several Latin American markets, including Brazil and Argentina.
Since it, too, belongs to FCA, Ram recently started selling a rebadged Toro under the 1000 moniker in countries where it’s better positioned than Fiat, such as Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Peru.
Based on the recently-facelifted Toro, the Ram 1000 looks exactly like the Fiat, apart for the brand-specific badging and Laramie and Big Horn trim level names.
Also Read: FCA To Build New Mid-Size Ram Pickups Alongside Jeeps In Toledo
As with the Toro, power comes from a 1.8-liter e.TorQ Evo four-cylinder gasoline engine rated at 128 HP (130 PS) and 170 Nm (125 lb-ft) of torque, paired to a six-speed automatic transmission that sends power to the front wheels. That is the only configuration available at launch, but later on other engines and transmissions could join the range, along with AWD.
Since the Ram 1000 is based on FCA’s Small Wide 4×4 architecture shared with the Fiat 500X, Jeep Renegade and Jeep Compass, it’s not exactly a workhorse. Still, it delivers decent practicality for a unibody pickup, including a payload of 650 kg (1,433 lbs), a loading area of 1.5 square meters (12.9 sq ft) and a cargo volume of 820 liters (28.9 cu-ft). At 400 kg (882 lbs), though, its maximum towing capacity is quite modest.
So, why doesn’t FCA bring the Fiat Toro to North America? The answer is that Ram’s priority is to launch a midsize truck and the Toro can’t compete with body-on-frame pickups such as the Ford Ranger and Chevy Colorado when it comes to practicality and off-road capability. Not to mention it’s significantly smaller too, measuring 4,915 mm (193.5 in) in length, 1,844 mm (72.6 in) in width, and 1,729 mm (68.1 in) in height.
Depending on the market, the Ram 1000 Big Horn range-topper offers a rather generous standard equipment. On the outside, it comes with LED DRLs, 16-inch alloys, roof bars, fog lights, and parking sensors. Inside, customers get dual-zone automatic climate control, UConnect infotainment system with a 5-inch touchscreen, Bluetooth and USB connectivity, power windows, a leather-wrapped multifunction steering wheel and a rearview camera.
Standard safety features include ABS with EBD, ISOFIX anchor points, front airbags, traction and stability control, and hill start assist. Prices in Colombia start from 89,990,000 pesos, or roughly $26,200.